June 4, 2023

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Bob Iger has long been known as an advisor and board member for Disney since his departure from active duty. However, he has remained connected to the avatar wing Genies during this whole time.

It is worth noting that Iger has also shown his support for the Metaverse project. Now, he has taken over the role of Disney’s new CEO, replacing the last appointee.

He also has a record of 15-year service at Disney. He gained popularity in the cryptocurrency community during his tenure at the Genies studios. It is worth mentioning that Genies is a digital avatar-generating platform that runs on the Dapper Labs blockchain named Flow.

Iger has claimed that he was excited to work alongside Akash Nigam to bring traditional mobile applications into the Web 3.0 realm.

He was an executive at Disney when the Metaverse patent was filed last year in December. The patent was related to the technology for creating an augmented world using blockchain simulations.

It will add 3D projections and effects to Disney theme parks and rides. As per the latest news from Hollywood journalists, he plans to stay in this position for the next two years. During his tenure, he intends to work with Disney developers to create a plan for this new technology.

Disney’s NFT Projects

While Iger was not present as the CEO, Disney was working on a project like NFTs that were connected to the Metaverse.

The company has made a considerable contribution to adding more Disney characters and reserves a sizeable ad space in the Metaverse realm.

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At the same time, Disney NFTs has also worked on developing a personalized blockchain and DeFi wing. The global entertainment conglomerate has been seeking legal consultation to ensure the full life cycle of NFT products and integration.

The company currently works with legal consultants to negotiate laws connected to NFT and digital art adoption for its products within the US jurisdiction.

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